Sarah Sampsel

chrismeadassociates.com

Chris Mead Associates is a consulting company that creates interactive digital marketing plans for corporate and media clients. When I brainstormed with this client about site identity and positioning, it was obvious that I needed to create a strong framework to support the fantastic content and mission of CMA.

I used and repeated the use of a bridge image throughout the design to visually represent what CMA can do for a client – as it bridges the gap between what a business does and how that business positions itself with the public. It’s a clean, simple design that enables the content to do the heavy lifting for site visitors.

I also went through an ‘orange & green accent color with browns and beiges’ phase. I still might be going through it, as I take a look at the color palette I used on this site. Heh.