washingtonpost.com
‘Choose Your Candidate‘ was an interactive quiz aimed at helping users select their favorite 2008 presidential candidate based on 10 marquee campaign issues. It allowed users to read through specific answers to questions regarding selected issues, then choose the candidate they agree with most – without knowing who said what.
This interface is unique because each issue was based on answers directly from the candidates – a fact that gave users unfiltered information about each key issue.
I designed the UI and flow throughout the quiz and assisted on development in Flash.
This was a challenging project simply because of all the options. Users could select a Democratic or Republican track, then proceed with choosing the answer that best fit their beliefs on each issue. And because some people felt more strongly about certain issues than others, this interface was designed to weigh the ones of greater importance to that specific user.
Here are similar quizzes from other sites:
Mon, Feb 9, 2009
News Design, Portfolio