Sarah Sampsel

washingtonpost.com Branding Change

Washingtonpost.com today debuted a redesigned site header, dropping the branded ‘washingtonpost.com’ logo for the traditional scripted logo seen on the masthead of The Washington Post print edition. This is good. The visual change unifies the brand across all the major publishing mediums and reinforces the high standards of accountability journalism from the long-trusted Washington Post brand.

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